Roofing
How much should a roofer actually spend on ads?
A simple way to set budget from job value and close rate.
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Notes from the field
Practical ideas to book better jobs and grow revenue.
No thought leadership. Just plain-spoken field notes on the numbers, systems, and follow-up that turn marketing into booked work.
HVAC
Beating the shoulder-season slump.
Three offers that keep installs booked in spring and fall.
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Remodeling
Why your remodeling leads are tire-kickers.
The pre-qualification fix that filters browsers before an estimate.
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Metrics
The only 4 numbers a contractor should track.
Spend, booked calls, booked jobs, revenue. Everything else is noise.
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Lead gen
Why exclusive leads almost never are.
How shared lead lists work—and what to ask before buying.
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Sales
The 5-minute callback rule.
The change that books more of the leads you already pay for.
Read soon →
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